Digital Marketing

Leap Workshop: Reaching the next level of your career

Julia Sousa presented us with this hands-on, full-day workshop, helping us jump start our career. Talking about themes like “Mindset: Scarcity vs Abundance” and with practical strategies and activities, Julia conducted us to learn how to build a winning career plan. The closing quote was inspiring: “The best to predict the future is to create it.”...

What Is Digital Marketing?

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers. With how accessible the internet is today, would you believe me if I told you the number of people...

Pinterest is for you!

If you are a marketer, a creative professional or someone who loves to see beautiful ideas or share your ideas, Pinterest is for you! What is Pinterest? That social media that everyone loves! A place where people discover new ideas, find inspiration and share beautiful images (or movies). By creating as many boards for...

Mobile Photography | The world in your hand

#LearningFriday Project The #Learning Friday project is a DMM’s initiative for sharing the knowledge and talent of our Executive Members and Langara Instructors among small groups of students (groups of 15-20) on Friday afternoons. DMM believes that that sharing is something that should be more than a social media practice. On June 15, the first #LearningFriday...

SEM Workshop @ BrainStation

On May 29th, Search Engine Marketing Fundamentals Workshop provided the attendants with the basic understanding of search engines and analytics, as well as an overview of the essential skills of an SEO expert and the tools they use when building effective SEO strategies for brands. It was also discussed how to use Google AdWords...

Focus Group @ WeWork

On May 11th, DMM members participated in a focus group, at the invitation of Guilherme Selles, founder of the club. The focus group, conducted at WeWork, co-working located in the Financial District, was for analysis and comparison of the user experience in three e-commerces. We also had the opportunity of knowing the co-working space,...