Digital Marketing

SEM Workshop @ BrainStation

On May 29th, Search Engine Marketing Fundamentals Workshop provided the attendants with the basic understanding of search engines and analytics, as well as an overview of the essential skills of an SEO expert and the tools they use when building effective SEO strategies for brands. It was also discussed how to use Google AdWords...

Focus Group @ WeWork

On May 11th, DMM members participated in a focus group, at the invitation of Guilherme Selles, founder of the club. The focus group, conducted at WeWork, co-working located in the Financial District, was for analysis and comparison of the user experience in three e-commerces. We also had the opportunity of knowing the co-working space,...

DMM Langara opens the doors for digital marketing careers

In its second year of activities, the club invests on hands-on opportunities and fosters student collaboration to multiply resources and make sharing a real-life practice The Langara Digital Media Marketing Club (DMM Langara) is an academic organization created to help students develop their careers as successful digital marketers. Through the promotion of seminars, workshops, guided...

Killer Webtools for Digital Marketeers

Check this killer webtools that are going to boost your campaign and career in Vancouver market. The Google Online Marketing Challenge is a unique opportunity for students to experience and create online marketing campaigns using Google AdWords and Google+. Over 100,000 students and professors from almost 100 countries have participated in the past 8 years. Google's...