DMM Langara joins the Whitecaps FC Sales Project 2017

From left to right: Rodolfo Motta, Flavia Marcondes, Victor Zeefried, Gavin Randhawa (Whitecaps Office team) and Rodrigo Landim.

Passion for soccer and a good idea: that is what took four Langara College PDD students to join the 2017 ‘Caps Sales Project, a sales competition program organized by the Vancouver Whitecaps FC. The purpose of the initiative is to give post-secondary students an opportunity to learn from a professional sports environment.

The teams were challenged to develop the best strategy to create an engaging night for students and draw a large number of attendees from all schools to the Whitecaps FC’s College Night: a soccer match with activities tailored exclusively for this target market.

With a proposal to turn Whitecaps’ soccer matches into complete experiential events for regular and new fans, the Langara team got shortlisted for the second phase of the dispute: a five-week mentoring in sales from the clubs’ marketing team and the challenge to sell in only two weeks at least 200 tickets for the home opener game, which takes place on March 5th, against the Philadelphia Union.

The team, composed of four Brazilian students from Marketing and Business programs – Flavia Marcondes, executive director at Langara Digital Media Marketing Club, Rodrigo Landim, Rodolfo Motta and Victor Zeefried – are now collaborating side by side with industry specialists to create, design, market, sell and execute the College Night event.

“To learn from the Whitecaps’ front office is an extraordinary opportunity for business students like us. It will definitely give us skills highly valued in the marketplace, including in the digital marketing area, since our strategy has a large amount of social media activities. This project is even more exciting considering that we have the chance to ally work with fun, as we are deeply engaged with soccer and the overall sports environment. It’s been an amazing experience”, said Flavia Marcondes.

Teams from Langara College, University of British Columbia (UBC) and British Columbia Institute of Technology (BCIT) are participating in the 2017 ‘Caps Sales Project.

The event 

Unlike regular soccer matches, the Whitecaps College Night will bring several different activities in and off the stadium on the day of the dispute. Prior to the game, event organizers and students will meet for a warm up at pub close to BC Place, where the match will take place. From there, the group will march along the Southsiders towards the stadium.

After the game, on the field activities – such as cross bar shootouts and photo booth –  will be available exclusively to College Night’s participants. The night will be wrapped up with an after party at a nearby location to be announced.

If you wish to learn more about the event, follow @dmmlangara on social media and access the Whitecaps College Night 2017 on Facebook to get the latest news and buy tickets:




About the author: Flavia Marcondes

Flavia is a communications specialist with ten years of experience in public relations and storytelling. She's got a Bachelor's degree Journalism and started a new career chapter focused on Digital Marketing and online branding. She enjoys being with friends, laughing, hiking and exploring the world.

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